For the last few years, I’ve collected quotes from businesses lucky enough to be nominated for the Cornwall Business Awards. I’d then package these up by local area, send them off to their local press… and most of them wouldn’t get used.
Why? Because they all said pretty much exactly the same thing… Continue reading
Wondering why your local high street looks the way it does?
For everyone lamenting the demise of Jessops and HMV… for those bemoaning the homogenisation of the high street… for those confused why there are increasingly only three kinds of shop: fear not. This should make everything clear.
This blog will doubtless upset a few friends. Well, so be it. It’s time to nail my colours firmly to the mast.
A few weeks ago, I heard a radio ad which would have delighted many people I know. Because, referring to a reduced number of… I forget what… it made a point of saying “fewer” instead of “less”.
And it made me want to cry.
It might’ve been technically correct, but it was the wrong word to use.
I’ve been feeling a bit guilty lately. It seems I have bad manners (on Twitter at least), and I’m a little worried I might have offended you.
You see, I’ve heard a lot – from people I really respect – about the importance of thanking people on Twitter. For following. For retweets. For Follow Friday nods.
And the thing is… I don’t do that.
Speaking with a brilliant PR friend the other day, the conversation turned – as it often does – to clients.
Everyone who has ever worked in PR has at least one anecdote about client demands. Crazy changes that killed a story. Secret, apologetic phone calls to journalists. Extended email arguments over grammar.
The problem, we agreed, was managing public relations clients’ expectations. Explaining right at the outset what PR is, how it works and what it’s for. Because if an agency says this stuff to its own clients, it looks like it’s making excuses… Continue reading
This blog isn’t really the place to promote me and my work, so I’ll keep this kind of brief.
If you’re observant, you might have noticed that I’ve started a new marketing copywriting company, called Lungfish.
I wrote down loads of blog ideas, but none of them are really grabbing me right now – so instead I thought I might show you a piece of someone else’s work I think is cool, and I’ll tell you two things you can learn from it.
A few days ago, Volkswagen premiered their new Polo ad on Facebook. And, having 92 seconds to spare, I had a little watch.
