Yes, yes… I know. The number of social media posts about social media does get a bit much. And yes, I’d love to know what proportion of Tweets are about Twitter, too. I promise not to make a habit of it.
It’s just that something has been apparent to me for a while, but I haven’t noticed anyone talking about it; at least, not online. And it’s this…
“If Stephen jumped off a cliff, would you jump too?”
When I was at school, that’s how my Mum used to point out that just because everyone else is doing something, it doesn’t make it a good idea.
I hated to hear it, of course… but all these *cough* years later, at least some of Mum’s wisdom must have stuck. Following the crowd feels like the lazy option, and I look around me sometimes and just think… “really?”
Lately, it’s a bit like that with marketing and PR copy.