Each year’s calendar looks more like a graveyard.

On the morning Marie Knowles passed away, I went home and wrote down my thoughts. The results went something like this…

Marie was, by anybody’s standards, a remarkable woman.

Strong and forthright, she was a force to be reckoned with – but always with warmth, humour and a twinkle in the eye…

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How Twitter made me a better copywriter

Yes, yes… I know. The number of social media posts about social media does get a bit much. And yes, I’d love to know what proportion of Tweets are about Twitter, too. I promise not to make a habit of it.

It’s just that something has been apparent to me for a while, but I haven’t noticed anyone talking about it; at least, not online. And it’s this…

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Four overused words that kill good marketing and PR copy

“If Stephen jumped off a cliff, would you jump too?”

When I was at school, that’s how my Mum used to point out that just because everyone else is doing something, it doesn’t make it a good idea.

I hated to hear it, of course… but all these *cough* years later, at least some of Mum’s wisdom must have stuck. Following the crowd feels like the lazy option, and I look around me sometimes and just think… “really?”

Lately, it’s a bit like that with marketing and PR copy.

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