The secret of great advertising? It’s the things you DON’T say

I wrote down loads of blog ideas, but none of them are really grabbing me right now – so instead I thought I might show you a piece of someone else’s work I think is cool, and I’ll tell you two things you can learn from it.

A few days ago, Volkswagen premiered their new Polo ad on Facebook. And, having 92 seconds to spare, I had a little watch.

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Public relations: 3 good ways to really annoy a journalist

A few months ago, I had the opportunity to give a group of local business people an introduction to the basics of PR.

To start them off on the right foot, I thought I’d ask my journalist friends on Facebook whether they could think of any common howlers a PR newbie might want to avoid.

You might say it touched bit of a nerve.

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