Hiring a PR agency: what to expect…

Speaking with a brilliant PR friend the other day, the conversation turned Рas it often does Рto  clients.

Everyone who has ever worked in PR has at least one anecdote about client demands. Crazy changes that killed a story. Secret, apologetic phone calls to journalists. Extended email arguments over grammar.

The problem, we agreed, was managing public relations clients’ expectations. Explaining right at the outset what PR is, how it works and what it’s for.¬†Because if an agency says this stuff to its own clients, it looks like it’s making excuses… Continue reading