The rumours are true…

I’m excited (and a little nervous) to confirm that from Tuesday 1st December 2015, Lungfish will become part of Radix Communications.

Obviously, that’s kind of a big deal for me. To all intents and purposes, I’ve been Mr Lungfish for the last three years. The thought of letting the brand go provokes all kinds of funny feelings.

Lungfish-Cornwall

Goodbye, old friend…

But not all about me. It’s pretty big for our sector, and (I hope) for Cornwall, too. This new Radix beast we’re making is bigger and furrier than any dedicated B2B copywriting agency we can think of. Continue reading

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How to become a copywriter

One of the privileges of being a (hopefully) well-regarded copywriter is that young and would-be writers often ask my advice about the best way into the industry, and what it’s like to be your own boss.

I don’t know how most people do it, or even if a “usual” way exists. But I’m always very happy to talk about my own experiences.

With that in mind, I thought it might be helpful to share some extracts from a recent email exchange with a delightful PR person (who shall remain anonymous), about the possibility of taking the plunge, and becoming a copywriter full time…

How to become a copywriter?

Photo by Carine Roberts.

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