Donated tweets, a big black dog, and me.

I do not currently suffer with depression. But I can understand why so many people seem to assume that I do.

I talk about depression quite often.Quite simply, I talk about the subject online.

Often.

In fact, any quick analysis of my Twitter account over the last year or two shows I tweet more about depression than anything else.

And there are two very good reasons for that. Continue reading

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How to Become a Content Strategist

This post was anonymously written as part of Blog Secret Santa. There’s a list of all Secret Santa posts, including one written by David McGuire, on Santa’s list of 2013 gift posts.

Part The First

Oh! Hello there, I’m Jonathon Colman.

You may remember me from such works as The Epic List of Content Strategy Resources or perhaps from the somewhat more epic tale I wrote in the fifth grade entitled (and this is true) “The Story of Super Brace-Face.” It was about a young boy (his name was Jon! Just like me!) who wore braces on his teeth and who (quite unlike me) was a super-hero.

Those of you who are reading this in the UK are smirking now because braces equate to suspenders in your part of the world, and it’s rather silly to imagine someone with a mouthful of suspenders… I mean, where would the clips go? And how would they drink tea? More importantly, how would their trousers stay up? Continue reading

3 blogging lessons I learned from my Pricehound lessons blog

A few weeks ago, I spent half an hour writing a joke blog post. And in a few, insane hours, it had been read by more people than the previous eighteen months’ posts, put together.

Even for a professional ghost blog writer, I’m not ashamed to admit my tiny, walk-on part in the Pricehound phenomenon was an eye-opening experience.

Continue reading

5 Social Media Lessons You Must Learn From The Pricehound Scandal

Right now, the social internet is catching fire. The story that lit the fuse involves a company called Pricehound, and an outrageously inappropriate children’s dressing up kit.

In a little over seven hours, the website breaking the scandal has amassed over sixty thousand page views, while comments on social networks have been seen by millions. Out of nowhere, Pricehound is suddenly big news, and for all the wrong reasons.

Pricehound

What can social media marketers learn from that?   Continue reading

Why I won’t thank you for retweeting this…

I’ve been feeling a bit guilty lately. It seems I have bad manners (on Twitter at least), and I’m a little worried I might have offended you.

You see, I’ve heard a lot – from people I really respect – about the importance of thanking people on Twitter. For following. For retweets. For Follow Friday nods.

And the thing is… I don’t do that.

Continue reading

How Twitter made me a better copywriter

Yes, yes… I know. The number of social media posts about social media does get a bit much. And yes, I’d love to know what proportion of Tweets are about Twitter, too. I promise not to make a habit of it.

It’s just that something has been apparent to me for a while, but I haven’t noticed anyone talking about it; at least, not online. And it’s this…

Continue reading