The rumours are true…

I’m excited (and a little nervous) to confirm that from Tuesday 1st December 2015, Lungfish will become part of Radix Communications.

Obviously, that’s kind of a big deal for me. To all intents and purposes, I’ve been Mr Lungfish for the last three years. The thought of letting the brand go provokes all kinds of funny feelings.

Lungfish-Cornwall

Goodbye, old friend…

But not all about me. It’s pretty big for our sector, and (I hope) for Cornwall, too. This new Radix beast we’re making is bigger and furrier than any dedicated B2B copywriting agency we can think of. Continue reading

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3 blogging lessons I learned from my Pricehound lessons blog

A few weeks ago, I spent half an hour writing a joke blog post. And in a few, insane hours, it had been read by more people than the previous eighteen months’ posts, put together.

Even for a professional ghost blog writer, I’m not ashamed to admit my tiny, walk-on part in the Pricehound phenomenon was an eye-opening experience.

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Why I won’t thank you for retweeting this…

I’ve been feeling a bit guilty lately. It seems I have bad manners (on Twitter at least), and I’m a little worried I might have offended you.

You see, I’ve heard a lot – from people I really respect – about the importance of thanking people on Twitter. For following. For retweets. For Follow Friday nods.

And the thing is… I don’t do that.

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The secret of great advertising? It’s the things you DON’T say

I wrote down loads of blog ideas, but none of them are really grabbing me right now – so instead I thought I might show you a piece of someone else’s work I think is cool, and I’ll tell you two things you can learn from it.

A few days ago, Volkswagen premiered their new Polo ad on Facebook. And, having 92 seconds to spare, I had a little watch.

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Public relations: 3 good ways to really annoy a journalist

A few months ago, I had the opportunity to give a group of local business people an introduction to the basics of PR.

To start them off on the right foot, I thought I’d ask my journalist friends on Facebook whether they could think of any common howlers a PR newbie might want to avoid.

You might say it touched bit of a nerve.

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How Twitter made me a better copywriter

Yes, yes… I know. The number of social media posts about social media does get a bit much. And yes, I’d love to know what proportion of Tweets are about Twitter, too. I promise not to make a habit of it.

It’s just that something has been apparent to me for a while, but I haven’t noticed anyone talking about it; at least, not online. And it’s this…

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