5 Social Media Lessons You Must Learn From The Pricehound Scandal

Right now, the social internet is catching fire. The story that lit the fuse involves a company called Pricehound, and an outrageously inappropriate children’s dressing up kit.

In a little over seven hours, the website breaking the scandal has amassed over sixty thousand page views, while comments on social networks have been seen by millions. Out of nowhere, Pricehound is suddenly big news, and for all the wrong reasons.

Pricehound

What can social media marketers learn from that?   Continue reading

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How to write a quote (that the press might actually use…)

For the last few years, I’ve collected quotes from businesses lucky enough to be nominated for the Cornwall Business Awards. I’d then package these up by local area, send them off to their local press… and most of them wouldn’t get used.

Why? Because they all said pretty much exactly the same thing Continue reading

The dangerous rise of grammar fundamentalism

This blog will doubtless upset a few friends. Well, so be it. It’s time to nail my colours firmly to the mast.

A few weeks ago, I heard a radio ad which would have delighted many people I know. Because, referring to a reduced number of… I forget what… it made a point of saying “fewer” instead of “less”.

And it made me want to cry.

It might’ve been technically correct, but it was the wrong word to use.

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Why I won’t thank you for retweeting this…

I’ve been feeling a bit guilty lately. It seems I have bad manners (on Twitter at least), and I’m a little worried I might have offended you.

You see, I’ve heard a lot – from people I really respect – about the importance of thanking people on Twitter. For following. For retweets. For Follow Friday nods.

And the thing is… I don’t do that.

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Hiring a PR agency: what to expect…

Speaking with a brilliant PR friend the other day, the conversation turned – as it often does – to  clients.

Everyone who has ever worked in PR has at least one anecdote about client demands. Crazy changes that killed a story. Secret, apologetic phone calls to journalists. Extended email arguments over grammar.

The problem, we agreed, was managing public relations clients’ expectations. Explaining right at the outset what PR is, how it works and what it’s for. Because if an agency says this stuff to its own clients, it looks like it’s making excuses… Continue reading