I wrote down loads of blog ideas, but none of them are really grabbing me right now – so instead I thought I might show you a piece of someone else’s work I think is cool, and I’ll tell you two things you can learn from it.
A few days ago, Volkswagen premiered their new Polo ad on Facebook. And, having 92 seconds to spare, I had a little watch.
“If Stephen jumped off a cliff, would you jump too?”
When I was at school, that’s how my Mum used to point out that just because everyone else is doing something, it doesn’t make it a good idea.
I hated to hear it, of course… but all these *cough* years later, at least some of Mum’s wisdom must have stuck. Following the crowd feels like the lazy option, and I look around me sometimes and just think… “really?”
Lately, it’s a bit like that with marketing and PR copy.