Obviously, that’s kind of a big deal for me. To all intents and purposes, I’ve been Mr Lungfish for the last three years. The thought of letting the brand go provokes all kinds of funny feelings.
Goodbye, old friend…
But not all about me. It’s pretty big for our sector, and (I hope) for Cornwall, too. This new Radix beast we’re making is bigger and furrier than any dedicated B2B copywriting agency we can think of. Continue reading →
Wondering why your local high street looks the way it does?
For everyone lamenting the demise of Jessops and HMV… for those bemoaning the homogenisation of the high street… for those confused why there are increasingly only three kinds of shop: fear not. This should make everything clear.
Speaking with a brilliant PR friend the other day, the conversation turned – as it often does – to clients.
Everyone who has ever worked in PR has at least one anecdote about client demands. Crazy changes that killed a story. Secret, apologetic phone calls to journalists. Extended email arguments over grammar.
The problem, we agreed, was managing public relations clients’ expectations. Explaining right at the outset what PR is, how it works and what it’s for. Because if an agency says this stuff to its own clients, it looks like it’s making excuses… Continue reading →