The rumours are true…

I’m excited (and a little nervous) to confirm that from Tuesday 1st December 2015, Lungfish will become part of Radix Communications.

Obviously, that’s kind of a big deal for me. To all intents and purposes, I’ve been Mr Lungfish for the last three years. The thought of letting the brand go provokes all kinds of funny feelings.

Lungfish-Cornwall

Goodbye, old friend…

But not all about me. It’s pretty big for our sector, and (I hope) for Cornwall, too. This new Radix beast we’re making is bigger and furrier than any dedicated B2B copywriting agency we can think of. Continue reading

Donated tweets, a big black dog, and me.

I do not currently suffer with depression. But I can understand why so many people seem to assume that I do.

I talk about depression quite often.Quite simply, I talk about the subject online.

Often.

In fact, any quick analysis of my Twitter account over the last year or two shows I tweet more about depression than anything else.

And there are two very good reasons for that. Continue reading

3 blogging lessons I learned from my Pricehound lessons blog

A few weeks ago, I spent half an hour writing a joke blog post. And in a few, insane hours, it had been read by more people than the previous eighteen months’ posts, put together.

Even for a professional ghost blog writer, I’m not ashamed to admit my tiny, walk-on part in the Pricehound phenomenon was an eye-opening experience.

Continue reading

Hiring a PR agency: what to expect…

Speaking with a brilliant PR friend the other day, the conversation turned – as it often does – to  clients.

Everyone who has ever worked in PR has at least one anecdote about client demands. Crazy changes that killed a story. Secret, apologetic phone calls to journalists. Extended email arguments over grammar.

The problem, we agreed, was managing public relations clients’ expectations. Explaining right at the outset what PR is, how it works and what it’s for. Because if an agency says this stuff to its own clients, it looks like it’s making excuses… Continue reading