How to write a quote (that the press might actually use…)

For the last few years, I’ve collected quotes from businesses lucky enough to be nominated for the Cornwall Business Awards. I’d then package these up by local area, send them off to their local press… and most of them wouldn’t get used.

Why? Because they all said pretty much exactly the same thing Continue reading

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Public relations: 3 good ways to really annoy a journalist

A few months ago, I had the opportunity to give a group of local business people an introduction to the basics of PR.

To start them off on the right foot, I thought I’d ask my journalist friends on Facebook whether they could think of any common howlers a PR newbie might want to avoid.

You might say it touched bit of a nerve.

Continue reading