The secret of great advertising? It’s the things you DON’T say

I wrote down loads of blog ideas, but none of them are really grabbing me right now – so instead I thought I might show you a piece of someone else’s work I think is cool, and I’ll tell you two things you can learn from it.

A few days ago, Volkswagen premiered their new Polo ad on Facebook. And, having 92 seconds to spare, I had a little watch.

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