This blog will doubtless upset a few friends. Well, so be it. It’s time to nail my colours firmly to the mast.
A few weeks ago, I heard a radio ad which would have delighted many people I know. Because, referring to a reduced number of… I forget what… it made a point of saying “fewer” instead of “less”.
And it made me want to cry.
It might’ve been technically correct, but it was the wrong word to use.