The dangerous rise of grammar fundamentalism

This blog will doubtless upset a few friends. Well, so be it. It’s time to nail my colours firmly to the mast.

A few weeks ago, I heard a radio ad which would have delighted many people I know. Because, referring to a reduced number of… I forget what… it made a point of saying “fewer” instead of “less”.

And it made me want to cry.

It might’ve been technically correct, but it was the wrong word to use.

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Four overused words that kill good marketing and PR copy

“If Stephen jumped off a cliff, would you jump too?”

When I was at school, that’s how my Mum used to point out that just because everyone else is doing something, it doesn’t make it a good idea.

I hated to hear it, of course… but all these *cough* years later, at least some of Mum’s wisdom must have stuck. Following the crowd feels like the lazy option, and I look around me sometimes and just think… “really?”

Lately, it’s a bit like that with marketing and PR copy.

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