This blog will doubtless upset a few friends. Well, so be it. It’s time to nail my colours firmly to the mast.
A few weeks ago, I heard a radio ad which would have delighted many people I know. Because, referring to a reduced number of… I forget what… it made a point of saying “fewer” instead of “less”.
And it made me want to cry.
It might’ve been technically correct, but it was the wrong word to use.
“If Stephen jumped off a cliff, would you jump too?”
When I was at school, that’s how my Mum used to point out that just because everyone else is doing something, it doesn’t make it a good idea.
I hated to hear it, of course… but all these *cough* years later, at least some of Mum’s wisdom must have stuck. Following the crowd feels like the lazy option, and I look around me sometimes and just think… “really?”
Lately, it’s a bit like that with marketing and PR copy.