The rumours are true…

I’m excited (and a little nervous) to confirm that from Tuesday 1st December 2015, Lungfish will become part of Radix Communications.

Obviously, that’s kind of a big deal for me. To all intents and purposes, I’ve been Mr Lungfish for the last three years. The thought of letting the brand go provokes all kinds of funny feelings.

Goodbye, old friend…

But not all about me. It’s pretty big for our sector, and (I hope) for Cornwall, too. This new Radix beast we’re making is bigger and furrier than any dedicated B2B copywriting agency we can think of.

Donated tweets, a big black dog, and me.

I do not currently suffer with depression. But I can understand why so many people seem to assume that I do.

Quite simply, I talk about the subject online.

Often.

In fact, any quick analysis of my Twitter account over the last year or two shows I tweet more about depression than anything else.

And there are two very good reasons for that.

The dangerous rise of grammar fundamentalism

This blog will doubtless upset a few friends. Well, so be it. It’s time to nail my colours firmly to the mast.

A few weeks ago, I heard a radio ad which would have delighted many people I know. Because, referring to a reduced number of… I forget what… it made a point of saying “fewer” instead of “less”.

And it made me want to cry.

It might’ve been technically correct, but it was the wrong word to use.

Why I won’t thank you for retweeting this…

I’ve been feeling a bit guilty lately. It seems I have bad manners (on Twitter at least), and I’m a little worried I might have offended you.

You see, I’ve heard a lot – from people I really respect – about the importance of thanking people on Twitter. For following. For retweets. For Follow Friday nods.

And the thing is… I don’t do that.

I’ve evolved into a Lungfish…

This blog isn’t really the place to promote me and my work, so I’ll keep this kind of brief.

If you’re observant, you might have noticed that I’ve started a new marketing copywriting company, called Lungfish.

Each year’s calendar looks more like a graveyard.

On the morning Marie Knowles passed away, I went home and wrote down my thoughts. The results went something like this…

Marie was, by anybody’s standards, a remarkable woman.

Strong and forthright, she was a force to be reckoned with – but always with warmth, humour and a twinkle in the eye…